Stakeholder Understanding
Overview
Helping clients connect with the people who matter most
Employee engagement, from intern to executive
We help organisations understand what makes a happy and healthy workforce, from top to bottom.
Understanding customers and members
We identify what drives positive experience, ensuring customers keep coming back and members are engaged.
“Opinium were engaging and responsive right from the start, creating a comprehensive research approach that was perfectly suited to our business objectives and demonstrated an understanding of our target audience. Opinium made a great impression, maintaining excellent communication throughout and having a proactive approach where the focus was always centred on impact and not just delivering results.”
“Opinium provided us with the support and consultancy we needed and brought lots of interesting and well thought-out ideas to the table to help us tackle the challenge of reaching specific vulnerable groups in the local area. As well as this, the way they brought the research to life helped us to engage different audiences and have an impact with stakeholders. We hope to work with them again in the future.”
“We worked with Opinium to explore messaging for our fundraising case for support, and wanted to better understand how best to connect with our priority supporters as well as speak to those who would consider donating to Mind in the future. The research we ran with Opinium was brilliant. The process felt incredibly collaborative as we were able to see the results along the way using their online community platform to feed in key questions and probing areas throughout the research, which was hugely valuable. We received a set of results that were actionable and tailored to our core segments, and are confident that the insights will really make a difference to our fundraising. Thank you for this super piece of research – it’s been great working with you all!”
