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Brand and Communications
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Overview
Empowering clients to tell their stories better
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Telling better stories
We help brands and companies tell better stories about who they are and what they stand for.
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Valuing your brand’s connection with consumers
Helping you optimise your brand by understanding its emotional and rational connection with your market.
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What our clients say
“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”
“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”