Stakeholder Understanding

Overview

Helping clients connect with the people who matter most

Employee engagement, from intern to executive

We help organisations understand what makes a happy and healthy workforce, from top to bottom.

Understanding customers and members

We identify what drives positive experience, ensuring customers keep coming back and members are engaged.

“Opinium provided us with the support and consultancy we needed and brought lots of interesting and well thought-out ideas to the table to help us tackle the challenge of reaching specific vulnerable groups in the local area. As well as this, the way they brought the research to life helped us to engage different audiences and have an impact with stakeholders. We hope to work with them again in the future.”

“We worked with Opinium to explore messaging for our fundraising case for support, and wanted to better understand how best to connect with our priority supporters as well as speak to those who would consider donating to Mind in the future. The research we ran with Opinium was brilliant. The process felt incredibly collaborative as we were able to see the results along the way using their online community platform to feed in key questions and probing areas throughout the research, which was hugely valuable. We received a set of results that were actionable and tailored to our core segments, and are confident that the insights will really make a difference to our fundraising. Thank you for this super piece of research – it’s been great working with you all!”

“I’ve worked with Opinium on a number of projects now and have always been impressed with their quality and professionalism in executing research. No request is too small and they really bend over backwards to ensure client satisfaction, delivering high quality, actionable insights on time and in budget. They remain our research partner of choice.”

Related case studies and insight

Insight

Opinium x BRC: Retail Rundown – March 2026

Stakeholder Understanding

Insight

Opinium x BRC: Retail Rundown – February 2026

Stakeholder Understanding

Opinium x AmEx: shopping habits and AI tools Insight

Opinium x AmEx: shopping habits and AI tools

Stakeholder Understanding

Inside Financial Marcomms: What’s Next in 2025 Insight

Inside Financial Marcomms: What’s Next in 2025

Stakeholder Understanding

Investor Voice – Q2 2025 Insight

Investor Voice – Q2 2025

Stakeholder Understanding

Investor Voice – Additional Q1 2025 Dip (Bonus Tariff Dip)   Insight

Investor Voice – Additional Q1 2025 Dip (Bonus Tariff Dip)  

Stakeholder Understanding