What we do
“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”
Thought Leadership
We help brands, agencies, charities, and academic institutions inform and shape public conversations. From the serious to the lighthearted, our research brings the views of the public to bear on major debates. We work closely with clients to develop trustworthy and headline-grabbing research.
“Opinium offered us a direct connection with the target audience across a variety of channels. The data they were able to provide has given us valuable insight which we can now use to guide subsequent campaigns.”
Brand and Communications
We partner with brands and businesses to help them tell better stories about who they are and what they stand for. From early stage ideation to brand health monitoring, our research enables clients to determine the right things to say to the right people at the right time.
“Opinium provided us with the support and consultancy we needed and brought lots of interesting and well thought-out ideas to the table to help us tackle the challenge of reaching specific vulnerable groups in the local area. As well as this, the way they brought the research to life helped us to engage different audiences and have an impact with stakeholders. We hope to work with them again in the future.”
Stakeholder Understanding
We help clients identify and understand the people who matter most to them, from customers to employees. Our research allows companies and organisations to stay on the pulse of key audiences and strengthen and enhance their connection with them.
“Running a Pop-up Community with Opinium was a great way to immerse ourselves into what current and new consumers think of the brand and help us develop products relevant to them. The interactive nature of a community means that the whole team could get involved and add new questions to help us gain a robust consumer understanding of potential new flavours and names.”
Product and Service Development
We optimise products and services for launch, from ideation and conception through to validation. We ensure products and services will resonate with the people who purchase them, enabling brands to invest wisely and with confidence.
Omnibus Services
UK Consumer Omnibus
Hear views of 2,000 UK consumers quickly and cost-efficiently
UK Financial Adviser Omnibus
The only dedicated panel of financial advisers in the UK
UK SME Omnibus
Understand the views of UK SMEs, the engines of economic growth
UK Chef Omnibus
Speak to B2B foodservice decision makers with Opinium’s community of chefs and operators
