![](https://www.opinium.com/wp-content/uploads/2020/05/Kraft-1-1920x800.jpg)
The Need
Our client, a global FMCG brand owner was developing a new frozen desert range and needed to understand attitudes and perceptions in the category as well as detailed feedback on product packaging concepts.
Our Approach
Opinium conducted an online Pop-up Community whereby participants were asked to go into a supermarket and shop the frozen desserts fixture, make a purchase and then provide video feedback on the experience. We also shared packaging concepts with the community who offered detailed feedback via image highlighter tools.
![](https://www.opinium.com/wp-content/uploads/2020/05/Kraft-770x550.jpg)
![](/wp-content/themes/class/dist/images/stripes/stripes-small-right-2x.png)
The Outcome
We provided clear recommendations on which packaging elements should be taken forward for the new range of desserts. Wider learnings on category attitudes, perceptions and the in-store experience also helped the brand team focus the positioning and launch of the new range.
![](https://www.opinium.com/wp-content/uploads/2020/02/1540x1100-34-770x550.jpg)