We understand that what we watch, how we watch and how we react is evolving – how you assess your communications has to evolve as well…
An approach built for the modern world
‘Skip’ tool that tracks when viewers are most likely to lose interest, video capture to bring insights to life, facial coding to measure the natural emotions triggered by the creative
Measurement of both rational and emotional reactions to creative
Using Emotional Framework, Strength of Feeling and Emoji tools to gauge emotional reaction
Understanding of the direct strategic impact on your brand connection
Using two independent cells (Exposed vs. Non-exposed) for an accurate view of likely brand impact post airing
