The Need
The food service division of a leading FMCG consumer brand needed to gain a better understanding of the complex area of school catering. Direct competitors were performing strongly and our client needed strategic insight to maximise the opportunity in the sector
Our Approach
Opinium provided insights from local authority decision makers via IDI’s and also a unique insight to the front line of school catering thanks to an online pop up community amongst school chefs & cooks.
The Outcome
A comprehensive review of the educational catering sector provided detailed insight into how catering staff and decision makers are both navigating budget constraints and consumer demands and food trends.
Clear recommendations were made for how the client brands could rise to the challenges that the sector faces.
