The Need
Founded in 2016, GoStudent is Europe’s most valuable EdTech company and one of the world’s leading online tutoring providers. In 2023, GoStudent partnered with Opinium to explore what the future of education across Europe could look like.
Our Approach
Working in partnership with GoStudent and their PR team, Opinium designed a bespoke quantitative survey that was fielded to 6000 parents and guardians and their children aged 10-16 across six markets. The research explored drivers and barriers to education and tutoring, attitudes towards technology and levels of digital adoption both at home and within the classroom as well as exploring how technology could support their future learning.
Following the online survey, Opinium conducted in-person focus groups with Gen Alpha and Gen Z to provide further context to the report’s findings. Exploring their hopes, dreams and expectations, these groups incorporated a range of interactive tasks that enabled GoStudent to uncover what children imagined as the classrooms of the future could look like.
The Outcome
The results were used to create an engaging report and microsite which garnered widespread media coverage. The full report is available to download here.
