The Need
A global Fin-tech brand was looking to refresh the brand and needed research to test potential brand routes, gather insight on the preferred bank card colour, and explore user perceptions of the relationship between card design, branding and the app UI.
Our Approach
Opinium conducted a large-scale quantitative study with 8,000 bank account holders in Europe, US and Brazil using our communications testing framework to identify the optimal creative route and card design, as well as areas which they could optimise to maximise appeal and uptake.
The Outcome
The research provided clear guidance on which creative route the brand should take to market that would elicit the most positive perception of the brand. The research also disproved the ingoing hypotheses around the optimal card colour design which allowed the brand to confidently change the course of direction based on robust research evidence.
