We conduct US political polling via online surveys. Our methodology starts with a nationally representative sample based on demographics and adds in a series of questions to make it politically representative as well, building on the lessons learnt from our experience conducting political polling in the UK, over four general elections, two London Mayoral campaigns, three referendums and two sets of European Parliament elections.

While our political team have a diverse range of political leanings as individuals, as a company Opinium is politically neutral and our only commitment is to providing accurate and impartial research to raise the level of understanding in political conversations.