Gaming in the time of Covid-19: the rise of Covideogamers and how to retain them

Mon 05 Oct 2020

Gaming in the time of Covid-19: the rise of Covideogamers and how to retain them

Opinium Thought Leadership Gaming

Our latest report on the Gaming sector has shown that during lockdown, the overall UK gaming population has increased by 63%.

The report explores how gaming habits have changed over lockdown, and how ‘Covideogamers’ – people who have picked up or returned to gaming during lockdown – are engaging with this new hobby. Our research shines a light on how to recognise a Covideogamer and what they expect from the industry, as retaining these new gamers will be key for gaming companies in the immediate future.

Additionally, the report explores the effect of lockdown gaming on players’ mental health and showcases how the new generation of children gamers are rocking the gaming industry.

Read the full report here:

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