Opinium has worked with The Civil Aviation Authority (CAA) since 2016, to provide insight to aid the safeguarding of the aviation industry through the encouragement of safe and responsible drone usage.
We initially conducted a 3 phase Qualitative/Quantitative study, to understand motivations, behaviours, lifestyle and attitudes towards drone flying and responsibility, culminating in insight to support the development of the dronecode. Since 2016, we have run a yearly tracker to understand the shifting attitudes to and behaviours around drones and drone usage. The research is conducted amongst the UK public at large, and with drones users who are the key group with whom the CAA needs to primarily engage.
“We were really impressed with how quickly Opinium grasped the technical subject of drones and quickly delivered exactly what we were hoping for. Their research approach is clearly very thorough revealing powerful insights, but for me it’s the way they communicate that insight, their storytelling really helped me support my stakeholders inside and outside the CAA. Highly recommend them.”
Assistant Director Corporate Communications
Our research has been integral to informing the CAA’s strategy around drone responsibility. The research has supported the interest of multiple stakeholders, such as airlines and airports across the UK, in safeguarding the future of the aviation industry.
| Cookie | Duration | Description |
|---|---|---|
| pll_language | 999 years | This cookie is set by Polylang plugin for WordPress powered websites. The cookie stores the language code of the last browsed page. |
| viewed_cookie_policy | 1 year | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| _c_ | session | No description |
| opinium_language | 273 years 9 months 13 days | No description |
| Cookie | Duration | Description |
|---|---|---|
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gat_gtag_UA_15903633_3 | 1 minute | This cookie is set by Google and is used to distinguish users. |
| _gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| _hjAbsoluteSessionInProgress | 30 minutes | No description available. |
| _hjFirstSeen | 30 minutes | This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. |
| _hjid | 1 year | This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjIncludedInPageviewSample | 2 minutes | No description available. |
| _hjTLDTest | session | No description available. |
| vuid | 2 years | This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website. |
