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The Need
Kopparberg wanted to understand attitudes to alcohol amongst younger, health conscious consumers to inform the development of a new product proposition.
Our Approach
Opinium designed a mixed-methodology study comprising an interactive qualitative Pop-up Community and an engaging online quantitative study to provide a 360-degree view of consumers
attitudes towards socialising and drinking.
The research provided Kopparberg with detailed feedback on the product proposition and the potential market opportunity amongst its core target market.
![](https://www.opinium.com/wp-content/uploads/2020/10/cider-drinking-alcohol-770x550.jpg)
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The Outcome
The clear recommendations Opinium provided in terms of product proposition, communication and packaging we incorporated by Kopparberg and the product was successfully launched in Q1 2019.
![](https://www.opinium.com/wp-content/uploads/2020/10/Opinium-Brand-200_result-770x550.jpg)