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The Need
Our client who is an international environmental charity sought to understand attitudes towards multiple facets of the environment, focusing in particular upon oceans and marine eco-systems. Their key objective was to determine the extent to which environmental safe zones or ‘sanctuaries’ are supported, and how this may differ on a country-by-country basis.
Our Approach
Using a 15 minute online survey, we interviewed over 7,500 nationally representative participants across 8 nations. This approach provided us with a holistic understanding of global stances on environmental protection, shedding light upon which countries were most likely to take action to combat environmental degradation.
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The Outcome
Our insights enabled our client to develop an environmental index for each country, which highlighted their overall environmental perceptions and determined where oceans and marine eco-systems ranked in terms of importance compared to other facets.
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