About us
Challenging
We’re not afraid to challenge briefs, societal norms or the research industry if it means providing better solutions for clients. But we also continually challenge ourselves to make Opinium an even better workplace.
Building partnerships
We treat our clients as partners and do what’s right for them. We also build partnerships with each other as colleagues – including through our partnership scheme that enables those who work here to share in our success.
Giving back
Doing good is part of our DNA. Last year we gave back over £110,000 to charities through work eligible for our charitable discount. And we offer schemes for employees to make a difference to charities close to their hearts.
On the pulse
We strive to stay on the pulse of what people think, feel and do. You’ll find us speaking at industry conferences, trends events, and academic institutions. And we’re always on the lookout for new technologies to enhance our research.
Acting with integrity
Trust lies at the heart of all great research. Whether we are talking to clients, the media or each other, we aim to act with integrity at all times.
Our Awards
Some of our team
We harness diversity to bring new perspective to research and insights. We’ve brought together a group of amazing people with a wide range of backgrounds, from management consulting, marketing and public relations, to data science and market research.
People are at the heart of everything we do. Creating a great workplace jam-packed with talented people is what enables us to deliver outstanding results for our clients.
Steve Looney
Research Director and Partner
Carolyn O’Meara
Associate Director
Jack Tadman
Associate Director
James Endersby
CEO and Partner
Adam Drummond
Associate Director and Partner
Jordan Wood
Associate Director and Partner
Faye Boyle
Associate Director and Partner
Giulia Prati
Vice President of Research, US
Rhys Jones
Director and Head of Operations
Lorien Perryfrost
Associate Director & Head of Qualitative Research
Kate Whiffen
Associate Director and Partner
Josh Glendinning
Research Director and Partner
Priya Minhas
Senior Research Manager
James Crouch
Associate Director and Partner
Wez Eathorne
Research Director and Partner
Emily Dickinson
Director
Alexa Nightingale
Research Director and Partner
Hannah Teale
Head of People & Culture
Our Memberships
The Insights Association
The Insights Association is the leading voice, resource and network of the marketing research and data analytics community. It invests in quality standards, legal and business advocacy, education, certification and direct support to enable their members to thrive in an evolving industry and drive business impact.
Market Research Society (MRS)
The governing body of the market research industry in the UK. Opinium are company partners of the MRS and abide by its code of conduct and guidelines for best practice when carrying out research for clients, ensuring results are accurate, impartial and fair to both clients and participants.
ESOMAR
The global voice of the data, research and insights community. The European Society for Opinion and Marketing Research promotes the value of opinion and market research in effective business decision-making and facilitates ongoing dialogue between its 4,900 members in over 130 countries.
Our Beginnings
Opinium was founded in 2007 by Tony Langham who led the capital raise to launch the business, supported by leading reputation management firm Lansons. Founder Directors Stuart Graham and Louise Ahuja continue, alongside our long term joint-owner and CEO James Endersby, and Non-Executive Chairman Tony Langham, to form the Board of our agency. Opinium declared independence from Lansons in 2010 when James came on board to lead the business.
