Donald Trump’s Inaugural Address in a UK Context
Downloadable data tables from this poll can be found here.
In joint polling conducted by the advisory firm Nepean, we explored how much of a potential audience there is out there for a Trump style narrative and agenda – and potentially even some policies.
The polling took statements from Donald Trump’s inaugural address and put them in a UK context. We then tested the relative levels of acceptance of the statements to see what elements of Trump’s speech where most and least likely get a positive reaction from the British public.
Gavin Davis, Managing Partner at Nepean, said “People dismiss Trumpian politics out of hand and assume we are miles apart, but this study shows we need to pay attention to how people think and feel about the UK. We are closer than we think.”
James Crouch, Head of Policy and Public Affairs Research at Opinium, said “While Trump’s policies are rightly scrutinised, it’s his mastery of narrative and storytelling that stands out – the polling suggests British politicians could benefit from taking a page from his playbook when advancing their own policy agenda.”