Political Polling – 28th January 2014
28th January 2014
The major parties remain largely unchanged with Labour remaining at 36%, the Conservatives dropping to 29% while the Lib Dems and UKIP remain steady on 8% and 17% respectively.
| † | % | Change |
| Conservative | 29 | -1 |
| Labour | 36 | n/c |
| Liberal Democrats | 8 | n/c |
| Other parties | 27 | +1 |
Other Parties (breakdown)
| † | % | Change |
| UKIP | 17 | n/c |
| Green | 4 | +1 |
| SNP | 4 | n/c |
| BNP | 1 | +1 |
| Plaid Cymru | 0 | -1 |
| Other | 1 | n/c |
Approval ratings
- Little change for Ed Miliband’s net approval rating, remaining at -24%, while David Cameron and Nick Clegg have seen drops in theirs
- The prime minister sees his net rating drop from -11% to -14% while the Lib Dem leader sees a reversal of the progress he made in the last poll, returning to -49% from -42%
| † | % Approve | % Disapprove | Net rating | Net rating (own party) |
| David Cameron | 35% | 49% | -14% | +82% |
| Ed Miliband | 23% | 47% | -24% | +37% |
| Nick Clegg | 13% | 62% | -49% | +41% |
Opinium Research carried out an online survey of 1,972 GB adults aged 18+ from 28th to 31st January 2014. Results have been weighted to nationally representative criteria.
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.