Polling Results

Downloadable data tables from our latest voting intention poll can be found here.

Approval ratings

Prime Minister Keir Starmer maintains a net approval rating of -32%, unchanged since November, while Conservative leader Kemi Badenoch’s rating dropped by six points to -12%. Ed Davey of the Liberal Democrats saw a six-point improvement, reaching a net approval of +3%. Reform UK’s Nigel Farage remained at -9%. Public preference for leadership leans toward Starmer, with 25% considering him the best choice for prime minister, compared to Badenoch’s 16%. However, a significant 41% believe neither is suitable.

Key news events: WASPI women campaign

The WASPI women campaign emerged as the most prominent domestic story, with 32% of respondents closely following the government’s decision not to compensate women affected by the state pension age increase. Other notable stories included the conviction of Sara Sharif’s parents (41% awareness), Prince Andrew’s alleged connection to a suspected Chinese spy (31%), and the UK’s 0.1% economic contraction in October (12%).

As an aside, the government’s refusal to compensate WASPI women sparked significant public disapproval, with 48% considering the decision wrong. Even 46% of Labour supporters shared this view.

Economy and cost of living

Public trust in major parties on economic issues is lukewarm. The Conservatives lead narrowly on tax policy and managing the national debt, while Labour retains an advantage on improving public services. Notably, 34% of respondents trust neither party on setting tax levels. Financially, 34% of Britons feel “comfortable,” while 20% report “struggling.” Sentiment about the future is grim, with 51% expecting the economy to worsen in 2025 and 66% anticipating rising food and grocery prices.

Public optimism remains low. While 43% expect personal finances to remain stable, a third foresee worsening conditions. The bleak outlook extends to utilities, housing, and healthcare, with the majority expecting these areas to deteriorate further in 2025.

Labour’s milestones and targets

Labour’s key policies receive broad support, including NHS treatment targets (78% approval) and increasing police presence (72%). However, targets for 95% clean power by 2030 (53% approval) and building 1.5 million homes (46% approval) face skepticism regarding feasibility, with over half of respondents doubting their achievability.

Party Funding and Donations

Public understanding of party funding rules is mixed. While most correctly identified that parties can accept donations from UK-registered companies, misconceptions about donation caps persist—33% erroneously believe there is a limit. A majority (56%) support imposing a cap, with a median preference of £5,000 to £10,000 annually. The prospect of Elon Musk donating to Reform UK divided opinion, with 43% finding it unacceptable and 30% considering it acceptable.