AI in Gaming: A Quick Dip
AI is top of mind for all industries at the moment, including the insights and gaming worlds. We used an AI research methodology to gain insights about the gaming industry.
Our report showcases our AI interviewing methodology – this fills the gap between quantitative and qualitative research, with participants taking part in an AI-assisted interview about the use of AI in gaming.
What did we do?
‘Hardcore gamers’ took part in an AI-assisted interview about the use of AI in gaming, responding to a set of questions and tailored follow-up probes (which are AI generated).
Key benefits of AI interviewing
AI interviewing allows us to get in-depth qualitative insights at a fast pace, demonstrated by the fact that we received 45 completed interview responses from participants after just 24 hours of launching the project. AI interviewing offers…
- Voice note outputs to provide emotional depth and bring insights to life
- A cost-effective way of interviewing large numbers of participants at once
- Nuanced conversations with participants, without requiring human moderation
To understand more, download our report below, or reach out to gamers@opinium.com.
