Opinium x BRC: Retail Rundown – August 2026
Consumer confidence continues to strengthen, with optimism about the UK economy rising for the fifth consecutive month and reaching pre-Iran-conflict levels. Expectations for personal finances are also improving, and this growing optimism is beginning to translate into stronger spending intentions.
This month’s Retail Rundown explores the rise in retail spending expectations, which have reached their highest level since the start of the year, while also looking at how parents are approaching back-to-school spending. With many planning to cut back across categories, school uniforms and casual clothing are bucking the trend with stronger spending intentions than this time last year.
If you’re wondering how these shifts could affect your business, we’d be happy to help. Get in touch to discuss how our research can support you.
