Marketing in a crisis: Brands, it’s time to find your voice!
As marketeers, we tend to get wrapped up in what we, the experts, believe, rather than what the public think, feel and do. We love to proffer opinions about how brands and businesses should act. What they should say? Why they should say it?
In our last wave of research, people were sharing their opinions as the UK wide lockdown came into effect. Now, over a week has passed and the full impact of the government’s stay at home messaging is beginning to bite, with people working through the initial shock and starting to create their new normal.
So how do you keep the public engaged with your brand at a time of crisis?
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