Impact of Life Events on the demand for Financial Services
The UK has been through a lot in the past few years: Brexit, a global pandemic, a cost of living crisis, a general election… These huge national events, undoubtedly, have an impact on the events that are closer to home: our personal life events and how we make decisions when they happen. Whether these are big events like getting married, starting a business, moving house or experiencing an unexpected illness – or smaller ones, such as getting a pay rise or learning a new skill, life events also have an impact on how we make financial decisions and, in turn, what we do with the financial products we hold. With the challenging economic backdrop in mind, Opinium set out to understand the impact of life events on the demand for Financial Services in the last 3 years and the next 2 years.
In our brand new Life Events report, we take you behind the curtain of how Life Events are driving the demand for Financial Services, focussing on insurance, savings, investments and pensions, and the economic backdrop that is underpinning it all. The report explores why Gen Zs and Millennials are the emerging financial services powerhouses, what drives positive and negative actions towards financial services, why many Brits are financially vulnerable, and what future life events are on the horizon.
Further details
To access the full report and find out more about how Life Events are impacting Financial Services, please fill in the form below.
