Grocery Sustainability Report: Issue 2
Over the last year, concern for the environment has decreased amongst UK adults (74% 2021 vs 69% 2022). Whilst it could be the case be that Brits are beginning to care somewhat less about environmental matters, issues such as the cost-of-living crisis have understandably consumed Brits’ bandwidth for external concerns.
The cost-of-living crisis has justifiably had a detrimental effect on millions of households, particularly in the last six months. This has left over half of Brits (55%) unsatisfied with their ability to spend more on non-essential items, and 2 in 5 (39%) unsatisfied with their ability to even just live within their means.
The impact of the cost-of-living increase has likely meant many people are seeking out different ways to reduce their spending.
One of these money-saving areas is household grocery shopping, which is no surprise considering grocery inflation reached 14.7% in November 2022 with households facing an eyewatering £682 increase in their annual grocery bill if they continued to shop in the same way1.
For these reasons, our second report in the Grocery Sustainability series will focus upon sustainability in regard to rising grocery cost. In this report we’ll explore actions Brits are taking to keep grocery costs down and how dietary preferences and food choices can impact the value of our grocery shop. Finally, we’ll share public perceptions of a number of supermarket sustainability initiatives and whether opinions of this have changed over time.
Want to find out more? Email us at helloUK@opinium.com and request a debrief from the team.
Read the full report here:
