Gen Z – The Future of Dining Out
Last year, we released our second report investigating the Gen Z attitudes driving drinking behaviour, and how this unique generation differs from the general public. We found that the role alcohol was playing in the lives of this younger generation was becoming smaller, with Gen Z taking a more mindful approach to their social lives and prioritising their health and wellbeing.
One year on and we’ve decided to broaden our understanding of Gen Z, expanding on the research conducted last year, this time looking at their behaviours, attitudes and influences when it comes to eating out.
As the UK foodservice industry evolves, understanding Gen Z’s dining preferences is key to staying ahead. Despite economic challenges, the UK’s love for eating out endures, with 53% of consumers dining out at least once a month. Gen Z, however, is reshaping this landscape with their unique habits and priorities.
This report takes a deep dive into some key themes including:
1. Is speed the ultimate need? – How does Gen Z’s craving for convenience shape their dining choices?
2. Are tech savvy foodies redefining dining? – What role does technology play in the way Gen Z dines out?
3. Can eating be ethical? – How much does eco-friendly practice and sustainable sourcing matter to Gen Z?
4. What’s on the menu for Gen Z? – How are Gen Z’s refined dietary requirements and desire for bold flavours from global cuisines impacting menu offerings?
5. Is bigger always better? – Do Gen Z diners prefer chain restaurants or local gems, and how can brands stand out?
From exciting new dining experiences to innovative tech solutions, this report compares Gen Z’s preferences with broader UK trends, providing actionable insights for foodservice businesses looking to connect with the next generation of diners.
Don’t miss out – fill out the form below to access the full report and discover how to attract and retain Gen Z customers in a dynamic and ever-changing market.
