Insight

Christmas Advert Tracker: Get your carrots this Xmas

It’s the third and final week of the Opinium Xmas ads review, and we have the final entries into this year?s league table.

With Kevin the Carrot already riding high in our overall performance ranking we have another carrot themed offering, this time from McDonalds. A heart-warming tale of a little girl taking a carrot home from her McDonalds meal to give to the reindeer. A simple, straightforward narrative makes this a very enjoyable ad for consumers to watch.

Another new entry into our overall top ten is the return of the iconic ?holidays are coming? Coca Cola ad. Over the years this ad has now become as much part of Xmas as the songs we listen to every year.

?The snow dog? from Barbour, which makes perhaps a surprise appearance on the enjoyment league, is another ad playing on the nostalgia of Xmas. Using the classic Christmas tale of ?The Snowman? to pull at viewers heart strings, although consumers really struggle to link the creative to the brand. †

Now that most brands have aired their Christmas executions for this year, between now and the big day itself, the Opinium Brand & Communications team will be having a look at some of the themes that have come out of this year?s Christmas TV offerings.

 

Full results:†

Enjoyment

Overall

Motivation

Rank

Advert

Rank

Advert

Rank

Advert

1

Sky Cinema

1

Cadburys

1=

Sky Cinema

2

Barbour

2

Amazon.co.uk

1=

Aldi

3

Aldi

3

Argos

3

Amazon.co.uk

4

Very.co.uk

4

Toys R Us

4=

Argos

5

McDonalds

5

Aldi

4=

Lidl

6

Debenhams

6

Sky Cinema

4=

Matalan

7

Waitrose

7

Coca Cola

4=

Tesco

8

Argos

8

McDonalds

8

Baileys

9

Coca Cola

9

Baileys

9

Barbour

10

Amazon.co.uk

10

Asda

10

Cadburys

11

Boots

11

Tesco

11

Boots

12=

Vodafone

12

TK Maxx

12

McDonalds

12=

M&S

13

Vodafone

13

Asda

14

Toys R Us

14

Littlewoods

14

TK Maxx

15=

Asda

15

Currys PC World

15

Littlewoods

15=

John Lewis

16

Waitrose

16

Superdrug

15=

Matalan

17

Very.co.uk

17

Very.co.uk

18

Cadburys

18

Matalan

18=

Toys R Us

19

Tesco

19

Boots

18=

Morrisons

20

Apple

20

Sainsbury?s

20

Waitrose

21

Baileys

21

Pepsi Max

21

Sainsbury?s

22

Littlewoods

22

Barbour

22

Debenhams

23

TK Maxx

23

Superdrug

23=

Vodafone

24

TalkTalk

24

Morrisons

23=

M&S

25

Morrisons

25

M&S

25

Currys PC World

26

Superdrug

26

Debenhams

26

Coca Cola

27=

Currys PC World

27

Apple

27

Pepsi Max

27=

Lidl

28

Lidl

28

Apple

29

Pepsi Max

29

John Lewis

29

John Lewis

30

House of Fraser

30

Peacocks

30

House of Fraser

31

Sainsbury?s

31

House of Fraser

31

TalkTalk

32

Peacocks

32

TalkTalk

32

Peacocks