About us
Challenging
We’re not afraid to challenge briefs, societal norms or the research industry if it means providing better solutions for clients. But we also continually challenge ourselves to make Opinium an even better workplace.
Building partnerships
We treat our clients as partners and do what’s right for them. We also build partnerships with each other as colleagues – including through our partnership scheme that enables those who work here to share in our success.
Giving back
Doing good is part of our DNA. Last year we gave back over £110,000 to charities through work eligible for our charitable discount. And we offer schemes for employees to make a difference to charities close to their hearts.
Diversity and inclusion
Diversity and inclusion are at the core of who we are. They are central to our mission and to our values. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees.
On the pulse
We strive to stay on the pulse of what people think, feel and do. You’ll find us speaking at industry conferences, trends events, and academic institutions. And we’re always on the lookout for new technologies to enhance our research.
Acting with integrity
Trust lies at the heart of all great research. Whether we are talking to clients, the media or each other, we aim to act with integrity at all times.
Our Awards
Some of our Partnerships
My Life My Say
10,000 Black Interns
Black Comms Network
Our Memberships
Market Research Society (MRS)
The governing body of the market research industry in the UK. Opinium are company partners of the MRS and abide by its code of conduct and guidelines for best practice when carrying out research for clients, ensuring results are accurate, impartial and fair to both clients and participants.
British Polling Council
An association of polling and research organisations that publish polls. Opinium is a member of the British Polling Council and abides by its rules. These primarily relate to transparency for poll and survey results that enter the public domain which we are committed to publishing in response to requests.
ESOMAR
The global voice of the data, research and insights community. The European Society for Opinion and Marketing Research promotes the value of opinion and market research in effective business decision-making and facilitates ongoing dialogue between its 4,900 members in over 130 countries.
Our Beginnings
Opinium was founded in 2007 by Tony Langham who led the capital raise to launch the business, supported by leading reputation management firm Lansons. Founder Directors Stuart Graham and Louise Ahuja continue, alongside our long term joint-owner and CEO James Endersby, and Non-Executive Chairman Tony Langham, to form the Board of our agency. Opinium declared independence from Lansons in 2010 when James came on board to lead the business.
